Woke ads: is there such a thing as bad publicity? | The Lighthouse
Gillette Gets WOKE and Goes BROKE! - YouTube
Gillette has it right, advertisers can't just celebrate masculinity & ignore #MeToo
Where Self-Interest Ends and Social Responsibility Begins
Woke Capitalism Meets Advertising | The Common Sense Network
Gillette and the Year of Woke Business Strategies | A+E Networks
Why Nike's Woke Ad Campaign Works and Gillette's Doesn't
Gillette ad takes on 'toxic masculinity' in #MeToo-era rebrand, provoking a backlash - The Washington Post
One Gender Scholar's Response to the Gillette Ad Controversy by Dr. Susan Dobscha – GENMAC: Gender, Markets & Consumers
Gillette Venus ad reaches dangerous levels of “woke” | Ben Davies - YouTube
Gillette - Gillette updated their profile picture.
Procter & Gamble's Gillette ad: What it says about the trend in 'woke' advertising | CNN Business
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Post Gillette: other brands are better at matching practice with talk, but don't get the publicity
Gillette #MeToo ad: Does being 'woke' pay off? | DW News - YouTube
Gillette says it's satisfied with sales after controversial ad | CNN Business
Gillette, APA Fight 'Toxic Masculinity' | National Review
Get woke, go broke? Gillette's 'toxic masculinity' ad via Grey New York haunts P&G as shaving giant takes US$8 billion writedown – Campaign Brief
The Best Men Can Be - Wikipedia
Hopping on the woke bandwagon'
POV: Where Gillette's New Ad Went Wrong | BU Today | Boston University
